Мужик под номером 100 (1978)

This is the story of a poor young man who unexpectedly becomes famous when an advertising agency chooses him as their new face. They plan to use his popularity to sell products that aren't really good. He quickly gains public attention, but finds himself trapped in a world of misleading advertising and constant media attention. The film examines questions of who he is, what's real, and how easily people can be influenced in a world driven by consumerism.